A FREQUENT ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS FIELD

A frequent acquisition strategy example in the business field

A frequent acquisition strategy example in the business field

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When 2 businesses go through an acquisition, it is very likely that they will do one of the following strategies



Many individuals assume that the acquisition process steps are always the same, regardless of what the firm is. However, this is a typical misunderstanding due to the fact that there are actually over 3 types of acquisitions in business, all of which come with their own procedures and strategies. As business individuals like Arvid Trolle would likely validate, among the most frequently-seen acquisition methods is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another business that is in a totally different place on the supply chain. As an example, the acquirer firm might be higher on the supply chain but opt to acquire a firm that is involved in a key part of their business operations. In general, the beauty of vertical acquisitions is that they can bring in new income streams for the businesses, as well as lower costs of production and streamline operations.

Before diving into the ins and outs of acquisition strategies, the first thing to do is have a solid understanding on what an acquisition truly is. Not to be mixed-up with a merger, an acquisition is when one firm purchases either the majority, or all of another business's shares to gain control of that business. Generally-speaking, there are about 3 types of acquisitions that are most typical in the business realm, as business people like Robert F. Smith would likely know. Among the most common types of acquisition strategies in business is known as a horizontal acquisition. So, what does this suggest? Basically, a horizontal acquisition entails one company acquiring an additional company that is in the same market and is performing at a comparable level. Both firms are basically part of the same sector and are on a level playing field, whether that's in manufacturing, finance and business, or farming etc. Commonly, they may even be considered 'competitors' with one another. On the whole, the primary advantage of a horizontal acquisition is the increased possibility of raising a business's customer base and market share, along with opening-up the chance to help a company enlarge its reach into brand-new markets.

Amongst the countless types of acquisition strategies, there are two that individuals usually tend to confuse with each other, possibly due to the similar-sounding names. These are called 'conglomerate' and 'congeneric' acquisitions, which are two rather distinct strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in totally unassociated industries or engaged in different activities. There have actually been numerous successful acquisition examples in business that have included two starkly different firms with no overlapping operations. Normally, the aim of this approach is diversification. For example, in a circumstance where one services or product is struggling in the current market, businesses that also own a diverse variety of additional services and products often tend to be more steady. On the other hand, a congeneric acquisition is when the acquiring firm and the acquired company belong to a comparable industry and sell to the same kind of consumer but have slightly different services or products. Among the main reasons why firms may opt to do this kind of acquisition is to simply broaden its line of product, as business individuals like Marc Rowan would likely confirm.

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